June 21, 2024

Samsung’s Latin American Music Festivals to Showcase New Song and Galaxy AI Technology Integration

1 min read
Samsung’s virtual influencer SAM debuts new musical theme at Latin American music festivals

Samsung has just launched a new hit song called “Simple, Así” at the four major music festivals in Latin America in March. The song highlights the capabilities of Galaxy AI, Photo Assist, Live Translate, and Circle to Search with Google, all integrated into the new Galaxy S24.

As the official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as the Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung presents this new theme that showcases the power of Galaxy AI technology to simplify tasks like photo editing, object searching during video playback, and call translations into multiple languages.

To connect with younger audiences authentically, Samsung will also present an exclusive choreography of the song on its social media platforms. The company aims to create a unique experience for its audience by transcending digital and physical barriers, particularly among the younger generation.

Arthur Wong, senior director of Samsung for Latin America said: “We want to connect with younger generations authentically through music. Our involvement in these cultural events provides an opportunity to promote our new song and engage with our audience in a meaningful way.”

The four main music festivals where Samsung will premiere “Simple, Así” are Lollapalooza Argentina, Lollapalooza Brazil, Estéreo Picnic in Colombia and Asunciónico in Paraguay. These festivals will take place throughout March providing a platform for Samsung to showcase its new song and the features of Galaxy AI in the Galaxy S24 series.

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