June 13, 2024

New Era of Jersey Patch Sponsorships in Major League Baseball: Energy Transfer Partners with Texas Rangers for Multi-Year Deal

1 min read
Energy Transfer signs on as jersey patch sponsor for the Texas Rangers

Dallas-based energy infrastructure company Energy Transfer has been announced as the first jersey patch sponsor of the Texas Rangers in a new multiyear deal. The partnership will see Energy Transfer’s logo featured on a circular patch on the right sleeve of all six Rangers jerseys, debuting at the team’s season opener against the Cubs at Globe Life Field.

The new jersey patch sponsorship is part of a growing trend in Major League Baseball (MLB), with 19 teams now featuring similar deals heading into the upcoming season. These deals are required to have a minimum commitment of three years, reflecting the importance of long-term partnerships for both sports teams and corporate partners.

In addition to the jersey patch sponsorship, Energy Transfer will also have an expanded marketing presence at Globe Life Field, including ballpark signage and radio network inventory. The circle patch will be in Rangers blue on the home jerseys and in white on the road jerseys, further highlighting Energy Transfer’s brand visibility within the sport.

This partnership underscores the continued integration of sponsorships in professional sports and demonstrates how companies like Energy Transfer can benefit from collaborations with sports teams. As the Rangers kick off their season with their new jersey patch sponsor, fans can expect to see more such collaborations between sports teams and corporate partners in the future.

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