June 16, 2024

How Technology is Changing the Restaurant Industry: Balancing Convenience and Hospitality

1 min read
Report on the Restaurant Technology Landscape in 2024

According to new research, customer attitudes towards restaurant technology are highly variable depending on demographic and service segment. A good approach for operators is to match their tech investments with the customer base they serve. While 76% of operators believe that using technology gives them a competitive edge, many feel that their restaurants could do more to keep up with the latest technological advancements.

When it comes to tech preferences, customers have clear favorites. 7 in 10 adults look for deals when ordering takeout or delivery or dining in a restaurant. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table. On the other hand, 7 in 10 limited-service customers say they would be likely to place an order using a smartphone app, while 8 in 10 delivery customers say they would order delivery using a smartphone app.

Operators have important opportunities to enhance the customer experience, amplify marketing, and operate more efficiently through technology. Despite considering their technology mainstream rather than leading edge, choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is key to success today’s business landscape. By identifying which technologies customers in each segment would like to have, really want, and must have, operators can plan to invest in technology that meets their customers’ needs and provides them with an advantage over competitors.

Leave a Reply

Copyright © All rights reserved. | Newsphere by AF themes.