June 13, 2024

ESPN’s Allison Loucks on the Importance of Analytics in Shaping Viewer Experiences at SVG Digital Engagement Forum

1 min read
The Challenge of Incorporating Analytics in Live Sports Broadcasts: Insights from ESPN’s Allison Loucks

At the SVG Digital Engagement Forum in NYC, Allison Loucks, Director of Business Development & Innovation at ESPN, was a keynote speaker. ESPN is recognized worldwide as a leader in sports and is known for its innovative approaches to delivering live sports content to fans. The network has an analytics team that is constantly working to enhance the viewer experience across different platforms.

During her speech, Loucks emphasized how crucial analytics are in shaping viewer experiences. From traditional television broadcasts to mobile apps, social media, and even sports betting, ESPN uses data and technology to create dynamic and engaging content that resonates with fans in various ways.

To learn more about the 2024 SVG Digital Engagement Forum and stay updated on industry-related conversations, visit SVG’s YouTube channel. Stay informed about the latest trends in digital engagement and hear from experts like Allison Loucks on the future of sports media and entertainment.

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