June 21, 2024

Empowering Mental Health Professionals: Kathy Couch’s Journey to Improve Access to EMDR Certification through Rewired360

1 min read
Three CSI students’ mental health business in the running to win $40k prize

Kathy Couch, a therapist in Twin Falls, Idaho, has been working in mental health for 18 years. Her passion for helping people led her to partner with students from the CSI Marketing Program to develop a business idea called Rewired360. The goal of Rewired360 is to improve access to EMDR certification for clinicians and therapists, which she believes will provide a higher level of care to those in need.

EMDR, or Eye Movement Desensitization Reconditioning, is a therapeutic technique that Couch uses to help clients heal trauma, grief, and relational distress. It is effective for a variety of mental health issues and works quickly, freeing up therapy slots for those who need continuous support but can’t access it due to long waitlists.

Couch’s own experience running her practice inspired her to start Rewired360. She realized that therapists are not necessarily taught how to run a business. Through collaborations with Natalie Klucken and Elle Whitehead from CSI, the trio has developed a plan to share Couch’s business knowledge with other clinicians in Southern Idaho. They have been working on presentations and pitches to prepare for the entrepreneur challenge.

The business idea is now in the running for a $40,000 prize at the Idaho Entrepreneur Challenge semi-finals in Boise on April 4th and 5th. Kathy’s passion for helping people and the support of her partners from CSI have fueled their business idea and put them in the running for the prize.

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