June 16, 2024

Cadbury Promises to Keep Bournville Factory at the Heart of Business for Years to Come

1 min read
Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

As part of its 200th anniversary celebrations, Mondeléz International has pledged to keep the Bournville factory at the heart of the Cadbury business for years to come. Louise Stigant, managing director of Cadbury, described it as an immense privilege to be a part of a company with such a rich heritage. She emphasized the importance of the Bournville plant, referring to it as the “Crown Jewels” of Cadbury.

Stigant acknowledged that despite facing challenges in the past, including a hostile takeover by American firm Kraft in 2010 and subsequent job losses and production moves to Poland, Cadbury has remained a staple in the UK. The factory became part of Kraft’s confectionery arm, Mondelez International, in 2012, with Bournville serving as the Global Centre of Excellence for chocolate research and development.

However, Stigant emphasized that Cadbury has invested significantly in its UK business since then. With over £270m invested since taking over 14 years ago, Cadbury remains dedicated to keeping Bournville at the forefront of its plans. Stigant reiterated her commitment to Bournville, stating that it is seen as the company’s top priority and will continue to be the “home and heart” of Cadbury for years to come.

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