June 13, 2024

Bet365 Launches Partnership with 1/ST Technology to Bring Horse Racing to its US Customers through 1/ST Bet Platform

1 min read
1/ST Technology collaborates with Bet365 in the United States.

Bet365, a leading sports betting operator in the United States, has announced a partnership with 1/ST Technology, a global leader in gambling-platform solutions. This collaboration will bring horse racing to Bet365’s U.S. customers via the 1/ST Bet platform, accessible through web and mobile channels.

Through this partnership, 1/ST Technology aims to enhance the Bet365 offering for its U.S. audience by introducing domestic sports bettors to a top-tier service for horse racing, as well as a comprehensive international racing program available 24/7.

The cutting-edge ADW platform developed by 1/ST Technology, known as 1/ST Bet, provides users with AI-assisted tools for a seamless and rewarding wagering experience. This partnership will leverage 1/ST Technology’s suite of products, including Xpressbet, Monarch Content Management, and AmTote International, to deliver market-leading technologies for pari-mutuel tote and ADW services.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership saying “We are thrilled to be partnering with Bet365 to offer their customers an unparalleled experience in horse racing.” A spokesperson for Bet365 also emphasized the significance of this partnership in advancing their U.S expansion and their dedication towards innovation and customer satisfaction.

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